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2 Spots On Your Face Can Make You Look 70 When You're Only 50

Makeup artist drawing red circles around his client's dark circles
Jaylen Carter
By Jaylen Carter
Celebrity Makeup Artist, Atlanta
October 23, 2026 · 5 minute read

You Could Have ZERO Wrinkles And Still Look 20 Years Older. Here's Why.

I've Done Makeup On Thousands Of Black Women.

The Same 2 Spots Give Away Their Age Every Time.

I'm Jaylen Carter. Brides, church ladies, reunion queens, women seeing their ex. I've done their makeup for years.

And I keep seeing the same thing.

Before makeup, I take a red pencil and circle both under-eyes.

Those 2 spots can make women over 50 look like they're 70 or 80.

Red pencil line under a dark circle

X Dark circles that show through 3 layers of concealer

X The "you look tired" comments when you feel perfectly fine

X Crepey skin that makes makeup crack by lunch

Woman touching her dark circles in the vanity mirror

I can hide it until you wash your face. Then it's right back.

So I spent 2 years rating my clients' dark circle products.

Most got a 3/10 or worse. One got 100/10. It's called Finones Skin Vitamin Serum.

Here's what made the difference.

I Rated Every Dark Circle Product For Black Women.

Only One Scored 100/10.

#1. The $50 Department Store Eye Cream: 3/10

Gold-cap eye cream jar

That gold-cap jar your mother loved. By noon, the dark circles are back.

That's $50 moisturizer in a smaller jar.

Woman checking her dark circles in the car mirror

#2. The Viral Caffeine Stick: 1/10

Caffeine roller stick left on the counter

Your daughter found it on TikTok. Feels good for 20 minutes. Then it wears off.

By 10 AM, you've rubbed a metal ball under your eyes for nothing.

#3. The Retinol Eye Cream: 2/10

Darker under-eye pigment, retinol bottle on the counter

Your friend at church loves it. But retinol can irritate under-eyes and leave more dark marks on Black skin.

The product you bought for dark circles may make them look worse.

Why All 3 Fail Black Skin After 50

Discouraged woman with dark circles

After 50, under-eye skin may look thinner and drier. Dark circles stand out more.

Another quick cover-up isn't enough.

5 Reasons Finones Scored 100/10

1. It helps improve the look of dark circles

Serum drop on a fingertip under the eye

Vitamins help improve the look of dark circles instead of just hiding them.

2. It takes just 45 seconds

Finones bottle on the bathroom vanity

No 7-step routine. A few drops, pat, done.

3. It's made for Black skin

Finones serum dropped into a palm

Made for Black skin, including delicate under-eyes.

4. Your makeup looks better

Jaylen blending concealer on bright under-eyes

Brighter, smoother under-eyes mean makeup can sit better, with less cracking.

5. Other people notice your skin instantly

Friends complimenting her at brunch

With regular use, you may hear "Girl, what are you doing to your face?!"

Why Did The Finones Skin Vitamin Serum Sell Out 27 Times In 2025?

Finones Skin Vitamin Serum

Made with experts focused on Black skin, Finones aims to replace a cabinet full of disappointments.

Here's what's inside:

Vitamin C: Helps brighten the look of dark circles.

Vitamin B3 (Niacinamide): Helps improve the look of uneven tone.

Vitamin E: Helps nourish skin.

Multi-Weight Hydrators: Help dry, crepey skin look plumper.

Skin Peptides: Help smooth the look of fine lines.

Not another cover-up.

When Will You See Noticeable Results?

Woman patting Finones under her eyes

Day 1: Skin may feel more hydrated.

After 1 week: Under-eyes may look less dry and tired.

With continued use: Dark circles, dark marks, and fine lines may look less noticeable.

A few drops every night. Just 45 seconds.

The Client Who Made Me Put Down My Red Pencil

Jaylen handing Carolyn a bottle of Finones

Carolyn, 58, had 8 weeks until her son's wedding. When I circled her eyes, she stopped smiling.

"Everybody tells me I look tired," she said. "I'm fine. My eyes just say I'm not."

She'd tried all 3 products.

I could cover them. But I wanted her to feel beautiful without makeup.

I gave her Finones for nightly use.

In 3 days, she noticed softer skin. Weeks later, brighter, smoother under-eyes.

On her son's wedding day, I reached for my red pencil. Then I put it down.

Carolyn at her son's wedding

Results vary, but I still tell my clients about Finones.

Before and after
Before and after
Before and after
Before and after
Before and after
Before and after

What Black Women Are Saying About Finones

A Skin Savior! ★★★★★

“My complexion feels moisturized and bright, no ashy cast.”

Diane S. | Verified Buyer, review excerpt

Unmatched For Black Women! ★★★★★

“As I get close to 69, my skin looks years younger, the dark spots along my jaw have faded, and the texture is so much smoother.”

Mindy T. | Verified Buyer, review excerpt

Timeless Radiance! ★★★★★

“I've passed the secret to my daughter and my sorority sisters.”

Cheryl B. | Verified Buyer, review excerpt

Check Availability »

How Much Longer Will You Struggle With Products Never Made For Your Skin?

Finones helps improve the look of dark circles, dark marks, and fine lines on Black skin.

Stop paying for disappointment.

Where Can I Get The Finones Skin Vitamin Serum?

Finones is sold exclusively on the official website.

THE BIGGEST BLACK FRIDAY SALE EVER!

The Black Friday offer is live, with free shipping on every order.

Available for a limited time, while supplies last.

Check Availability »

60-Day Money-Back Guarantee

Try Finones for 60 days. If you're not satisfied, get your money back.

The Way I See It, You Have 2 Options

Gold-cap jar next to the Finones bottle

Option 1: Keep buying creams and hearing "you look tired."

Option 2: Try Finones with a 60-day guarantee.

Tap below for the Black Friday offer and free shipping.

Take your before photo tonight.

Your favorite makeup artist,
Jaylen Carter & The Finones Family

Check Availability »

Comments

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Emma B.
Emma B.
Can anybody vouch for this?
Like · Comment
Anna J.
Anna J.
I love it. Best serum I've tried for my dark circles.
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Zoe V.
Zoe V.
I've used it 5 weeks now. My undereyes are brighter and my skin is smoother.
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Nora M.
Nora M.
How long does shipping take??
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Marlies D.
Marlies D.
Nora, got mine in about a week.
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Liv V.
Liv V.
Hey Nora, this is the one Karen was telling us about!
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Fleur V.
Fleur V.
Thank you sis! Just ordered, can't wait to try it.
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Markus M.
Markus M.
How long does it take to arrive? I want to get it for my wife.
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Tess S.
Tess S.
Yalls need this. Got mine in 9 days and I'm obsessed.
Like · Comment
Mila V.
Mila V.
Finally a serum that actually works. I've tried so many, this brand is different.
Like · Comment
Julia
Julia
I want one so bad, waiting on my paycheck next week!
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